7 Best Ecommerce Platforms For Startups (In 2022)

Isaac Sseyonga

Isaac Sseyonga

Best Ecommerce Platforms for Startups

Searching for the Best eCommerce Platforms for Startups?

Starting an online eCommerce site is a great way to get your business up and running quickly.

Ecommerce platforms provide everything you need to create a website, list your products, and start taking orders.

However, with various platforms on the market, it can be challenging to know which platform is right for your startup.

To help you make the best decision for your startup, we’ve compiled a list of the seven best eCommerce platforms for startups on the market today.

Here are the eCommerce platforms we’ll look at:

Those commerce platforms have unique features that make them ideal for startups.

For Example, Wix is known for its ease of use, while Weebly offers a wide range of built-in features.

Volusion is another popular choice among startups, thanks to its user-friendly interface and affordable pricing plans.

Let’s dive in.

What are the best eCommerce platforms for startups?

Before we get into our list, it’s essential to understand what we mean by “startup.” For the purposes of this article, a startup is defined as a company that is in the early stages of development and is not yet generating significant revenue.

Here are our top picks of the best startup eCommerce platforms you should consider for an eCommerce startup.

1. Wix.

Best Overall eCommerce Platform For Startups.

Wix Best Overall eCommerce platform for startups.

While many eCommerce platforms are available for startups, Wix is one of the most popular free-hosted website store builders.

Wix is a cloud-based web development software platform that enables users to create custom websites and eCommerce stores without needing to code.

To get started with Wix, create an account and choose a template. Once you’ve selected a design template, you can begin adding your products and building your product pages.

Wix offers many features, including accepting payments, creating coupons, and writing blog posts.

Plus, if you upgrade to their paid plan, you’ll get access to even more features, like unlimited storage and bandwidth.

Wix is easy to use, affordable and offers many eCommerce features to help you succeed as a startup entering the eCommerce space.

Key features of Wix.

  • Reliable Hosting: Wix provides dedicated hosting for your website, so you don’t have to worry about downtime.
  • Custom Domains: You can purchase a custom domain directly from Wix or connect an existing domain.
  • eCommerce Store: Get access to everything you need to create a professional online store, including product pages, a shopping cart, and order processing.
  • Customizable templates: You can choose from a wide range of templates you can customize to match your brand.
  • Compatibility for Mobile and Tablet: Websites are automatically optimized for mobile and tablet devices.
  • SEO Tools: Comes with built-in SEO tools to help you rank higher in search engines.
  • Priority Support: Paid plans come with priority support from the Wix team.
  • Online Database Builder: Create an online database to store information about your products, customers, or anything else.
  • Integration with other platforms: Wix integrates with popular platforms like social media, marketing automation tools, and more.

Wix pricing.

Wix offers three business and eCommerce plans (all essential for accepting online payments), namely:

Business basic: $27 per month. Additional features for this plan include:

  • Secure online payments.
  • Free Custom domain.
  • 24/7 support.
  • 50GB of storage space.
  • Customer accounts.

Business unlimited: $32 per month. Additional features for this plan include:

  • Customized reports.
  • 24/7 customer care.
  • 100GB of storage space.
  • Customer accounts.
  • Free custom domain for one year.

Business VIP: $59 per month. Additional features for this plan include:

  • Customized reports.
  • Priority customer care.
  • Unlimited storage.
  • Free custom domain.
  • Unlimited video hours.

2. Square E-commerce (Weebly).

Best Startup eCommerce Platform For Ease of Use.

Square E-commerce (Weebly) Best startup eCommerce platform for Ease of Use

Square E-commerce platform is a great option if you’re looking for an easy and affordable way to start selling online.

Formally known as Weebly, Square E-commerce is a web-based global designing software platform that helps businesses with an easy-to-use content management system.

You can create a professional-looking website or online store without prior web design experience.

You can start building your site in just a few minutes, and adding products and accepting payments is quick and easy.

Plus, Square E-commerce offers a variety of features that make it perfect for startup eCommerce businesses, including a content management system, built-in blogging, and eCommerce features.

So if you’re ready to take your business online, Square E-commerce is a great platform to get started.

Key features of Square E-commerce.

  • Online Store Builder: Quickly and easily create a professional-looking online store with Square E-commerce’s built-in store builder.
  • Online Booking Tools: With Square E-commerce, you can accept appointments and bookings online.
  • Landing Pages and Web Forms: Create beautiful landing pages to capture leads and grow your business.
  • File-Sharing: Share files and collaborate with team members using Square E-commerce’s file-sharing feature.
  • Analytics: Track your website’s performance with built-in analytics.
  • Post and SEO Management: With Square E-commerce, you can easily manage your website’s content and optimize it for search engines.
  • Email and chat support: Get help from Weebly’s customer support team via email or chat.

Square E-commerce Pricing:

Weebly offers four main eCommerce plans, namely:

Free: $0 per month. This free plan offer eCommerce feature like:

  • Shopping carts.
  • Unlimited items.
  • Item Options.
  • Inventory management.
  • Tax calculators.

Personal: $6 per month, billed annually; additional features include:

  • All features in the free plan.
  • Shipping calculators.
  • Shipping labels.
  • Digital downloads.

Professional: $12 per month, billed annually; additional features include:

  • It offers all the features in the personal plan.
  • Square gift cards.

Performance: $26 per month billed annually; additional features include:

  • Offer all the features in the professional plan plus:
  • Accept Paypal payments.
  • Item reviews.
  • Abandoned cart emails.

3. Volusion.

Best Scalability eCommerce Platform for Startups.

Volusion. Best startup ecommerce platform for Scalability.

Volusion is a cloud-based eCommerce solution that offers Online Store Builder, Website Store, and other powerful, affordable eCommerce software.

It integrates with popular social platforms like Facebook, eBay, and Amazon, making it easy for businesses to reach wider audiences and sell more products.

The software provides all the features you need to create a successful online store, including product catalogs, shopping carts, payment processing, and shipping.

You can also customize your store with Volusion’s easy-to-use tools and templates.

In addition, Volusion offers 24/7 support, so you can always get help when you need it.

Whether you’re just an eCommerce startup or an experienced online seller looking for an eCommerce solution to help you reach a wider audience, Volusion may be worth considering.

Key features of Volusion.

  • Product configurator: Easily create and manage your product catalog that matches the customer’s needs.
  • Shopping Cart: Volusion’s shopping cart is user-friendly, customizable, and scalable as your business grows.
  • Inventory control and management: keep track of what you have in stock, set reorder points, and track supplier information.
  • Order and returns management: Stay on top of your sales pipeline and process orders quickly and efficiently.
  • Third-Party Integration: Seamlessly connect to the best shipping, payment, and accounting providers.
  • Shipping and Tax: Choose from various shipping options and automate tax calculations.
  • Analytics and Reporting: Get insights into your business with powerful built-in reports.
  • Abandoned Cart Saver: Recover lost sales and boost conversion rates with abandoned cart emails.

Volusion Pricing:

Volusion offers four main eCommerce placing plans, including:

Personal: $35 per month with additional features like:

  • 1 stuff account.
  • Up to $50,000 GMV per year.
  • 100 products.
  • Unlimited bandwidth.
  • 25% platform transaction fees.
  • Online support.

Professional: $79 per month; additional features include:

  • 5 stuff accounts.
  • Up to $100,000 GMV.
  • 5000 products.
  • Unlimited bandwidth.
  • 65% platform transaction fees.
  • Online and phone support.

Business: $299 per month with additional features including:

  • 15 stuff accounts.
  • $400,000 GMV.
  • Unlimited products.
  • Unlimited bandwidth.
  • Priority support.

Prime: Pricing is based on Grocery Merchandise volume. You get:

  • Unlimited staff accounts.
  • $400,000+ GMV.
  • Unlimited products.
  • Unlimited bandwidth.
  • VIP support.

4. Squarespace.

Best Flexibility eCommerce Platform For Startups.

Squarespace. Best startup eCommerce platform for Flexibility

Squarespace is a full-featured e-commerce software that streamlines the process of selling items by organizing details like inventory, shipping accounts, and taxes.

It is an excellent option for businesses who want to sell online but don’t have the time or resources to manage a complex eCommerce platform.

But Squarespace isn’t just for eCommerce stores – it’s also an excellent platform for creating DIY blogs and portfolios.

And unlike other eCommerce platforms, Squarespace allows users to customize elements like themes and fonts and structural elements like online store layout.

In other words, Squarespace is the full e-commerce software that makes beautiful products.

Key features of Squarespace.

  • Customer Account Profiles: Customers can create accounts and save their information for future purchases.
  • Facebook Store: Enables businesses to sell products directly on Facebook.
  • Product Database and configurator: Makes it easy to add and manage products in one place.
  • Inventory and Order Management: Keeps track of stock levels and orders placed.
  • Mobile App: With the mobile app, you can manage your store on the go.
  • SEO Management: Helps you optimize your store for search engines.
  • Email Marketing / SMS Marketing: Stay in touch with customers and promote new products.
  • Multi-language: Squarespace supports multiple languages, making it an excellent option for businesses with international customers.

Squarespace Pricing.

Squarespace offers four main pricing plans, including:

Personal: $16 per month, With additional features like:

  • Free customer domain.
  • Unlimited bandwidth.
  • Free SSL certificate.
  • Squarespace extensions.
  • 24/7 support.

Business: $23 per month; additional features include:

  • All features in the personal plan.
  • Fully integrated eCommerce.
  • Unlimited products.
  • 3% transaction fee.
  • Gift cards.
  • Accept donations.

Basic commerce: $27 per month; additional features include:

  • All the features on the Business plan, plus,
  • Ecommerce analytics.
  • Point of sale.
  • Merchandising.
  • Selling on Instagram.
  • Customer accounts.

Advanced commerce: $49 per month; additional features include:

  • All the features in basic commerce, plus
  • Advanced shipping options.
  • Commerce APIs.
  • Offer subscriptions.
  • Advanced discounts.

5. Shift4shop.

Best SEO eCommerce platform for Startups.

Shift4shop. Best SEO eCommerce platform for Startups

Shift4shop is one of the most feature-rich eCommerce platforms on the market, offering an unmatched free eCommerce solution.

Startups can quickly and easily start selling online with Shift4shop without worrying about the technical aspects of running an eCommerce business.

The platform provides everything startups need to succeed, including a website builder and product and order management.

In addition, Shift4shop’s eCommerce experience includes a wide range of features such as a product catalog, shopping cart, payment gateway, shipping, and taxes.

With everything that Shift4shop offers, startups can focus on growing their business without worrying about the technical aspects of running an eCommerce store.

Key features of Shift4shop.

  • Website builder: Create a professional eCommerce website in minutes, without any technical knowledge or experience.
  • Customer marketing tools: Drive traffic to your store and increase sales with Shift4shop’s customer marketing tools.
  • POS invoicing: Accept payments in person with Shift4shop’s POS invoicing feature.
  • Product and order management: Manage your products and orders easily using Shift4shop’s powerful backend tools.
  • Tax management: Stay compliant with Shift4shop’s tax management features.
  • Credit card processing: Easily accept credit cards on your Shift4shop store with our built-in payment gateway.
  • Multi-store management: Manage multiple Shift4shop stores from a single backend.
  • Abandoned cart saver: Recover lost sales and increase conversions with Shift4shop’s abandoned cart saver.
  • Quick and easy to use: Setting up an eCommerce store with Shift4shop is quick and easy, so startups can focus on running their business.
  • No technical knowledge required: Startups don’t need any technical knowledge or experience to use Shift4shop.
  • Excellent customer support: Shift4shop offers excellent customer support, so startups can get help when needed.

Shift4shop Pricing.

  • Shift4shop is entirely free to use.

6. PrestaShop.

Best Design eCommerce Platform For Startups.

PrestaShop. Best Design eCommerce platform for startups.

PrestaShop is free software that offers many features to help businesses grow their online presence quickly and easily.

The Prestashop software is written in PHP and is based on the Smarty template engine.

Now, PrestaShop is used by over 165,000 shops worldwide. One of PrestaShop’s main strengths is its secure payment solution with its Essential modules.

These modules allow users to quickly deploy their business on a much larger scale.

Additionally, PrestaShop allows companies to customize their eCommerce experience with various themes and plugins.

As a result, businesses can create a unique and efficient eCommerce platform that meets their specific needs.

Overall, PrestaShop is an excellent choice for businesses looking to expand their online presence cost-effectively.

Whether you’re a small business just getting started or a large enterprise looking for an efficient way to manage your online store, PrestaShop has the tools and features you need to succeed.

Key features of PrestaShop.

  • Order Status and tracking history: Keep track of your customers’ orders and offer them tracking information so they can follow their package delivery in real-time.
  • Secure Sockets Layer (SSL): With PrestaShop, businesses can keep their customers’ information safe with SSL encryption.
  • Flexible Shipping Options: Choose from various shipping options to get your products to your customers quickly and efficiently.
  • Content Management System: PrestaShop’s built-in CMS allows businesses to create and manage content efficiently.
  • Vendor Management: With PrestaShop, businesses can easily manage their vendors and suppliers.
  • Performance analysis: Get insights into your business’s performance with PrestaShop’s powerful performance analysis tools.
  • Unlimited Store Translation: Translate your PrestaShop store into any language with the help of PrestaShop’s unlimited translation feature.
  • Numerous Product Displays: Choose from various product display options to showcase your products in the best possible light.

PrestaShop is an excellent choice for businesses looking to expand their online presence.

PrestaShop Pricing.

Prestashop software is free to download and use.

For additional features:

  • Hosting costs around $ to $60 per month.
  • Themes and modules cost $50 to $500.

7. OpenCart.

Best Community Startup eCommerce platform.


OpenCart is an open-source online store management program that can manage multiple online stores from a single backend.

It is feature-rich, search engine friendly, easy to use, and with a visually appealing interface.

OpenCart offers both free community and commercial support.

The OpenCart Community Edition is released under the GNU General Public License, while OpenCart Enterprise Edition is released under a proprietary license.

An OpenCart store is ready to take orders soon after installation and includes a built-in order management system, allowing store owners to track and update orders easily.

The platform also supports multiple languages and currencies, making it an ideal choice for international businesses.

Additionally, it is a flexible and scalable platform that you can easily customize to meet your business needs.

With all these benefits, OpenCart is an excellent choice for those who wish to start or manage an online store.

Key features of OpenCart.

  • Multi-store management: Store owners can manage multiple online stores from a single backend for businesses with more than one store or those who wish to expand their business to multiple markets.
  • Payment gateway integration: Seamless integration with popular payment gateways such as PayPal, Stripe, and .net.
  • Product variations: Create product variations such as color, size, or material easily.
  • Downloadable products: Offer digital products for download such as software, eBooks, or music.
  • Bulk product upload: Easily uploads many products using CSV files.
  • Shipping information collection: Collect and save customer shipping information for faster checkout.
  • Checkout user experience: Optimized checkout process for a better user experience.
  • Product variations: Create product variations such as color, size, or material easily.

Opencart pricing.

  • It’s open for free download; you can find your hosting and upgrade without any payments.

What are startup eCommerce platforms?

Ecommerce platforms for startups are software platforms that allow startup businesses to create an online store.

These platforms provide the tools and features needed to design, set up, and manage a store. They are used to sell products or services online.

Since most platforms are designed for startups, they have lower costs and provide more flexibility than traditional eCommerce solutions.

What are the benefits of using an eCommerce platform for startups?

An eCommerce platform provides startups with several benefits, including:

Access to powerful tools:

Startups can use advanced store management tools, highly scalable architecture, excellent customer support, built-in eCommerce marketing features, and API integrations.

Responsive front store designs:

A responsive front store design is essential for providing a great user experience on all devices.

Happy customers are more likely to make purchases, so this is a crucial feature in an eCommerce platform.

SEO features:

Search engine optimization (SEO) is vital for any business website, but it’s vital for eCommerce sites.

The right platform will include keyword-rich product descriptions and title tags to help your site rank higher in search results.

Secure payment gateways:

You’ll want to ensure your eCommerce platform has secure payment gateways when processing payments.

It protects your customers’ information and ensures that transactions are processed smoothly.

A wide range of products:

Startups should look for an eCommerce platform that offers a wide range of products.

An eCommerce platform with product options enables you to offer your customers a variety of items to choose from and increases your chances of making sales.

Competitive pricing:

As a startup, you’ll need to be mindful of your budget. Look for an eCommerce platform that offers competitive pricing to get the most bang for your buck. For Example, Wix’s eCommerce plans start at just $27 per month.

A focus on customer service:

Finally, finding an eCommerce platform that focuses on customer service is crucial.

After all, happy customers are most likely to come back and make repeat purchases.

The right eCommerce platform can make all the difference for a startup. With all the options to choose from, it’s essential to do your research and find the platform that best meets your needs.

How to choose the best eCommerce platform for startups.

Before choosing an eCommerce platform, understand what kind of business you have and what your needs are. If you’re a startup, there are a few things you’ll want to keep in mind:

●     Pricing:

eCommerce platforms have different pricing models; find one that fits your budget.

Some platforms even offer discounts for startups.

For Example, Wix offers 3 main eCommerce pricing plans: the Business Basic plan starts at $27/month, the Business Unlimited plan starts at $32/month, and the VIP starts at $59/month.

While Square E-commerce fees start at $0/month for the Starter plan and go up to $26/month for the performance plan.

If you’re on a tight budget, most platforms offer a 14-day free trial, so you can try the platform before committing to it.

●     SEO:

Startups must be especially mindful of their SEO because they often compete against larger, more established businesses.

Ensure your chosen platform has built-in SEO features and tools or offers integrations with popular SEO software.

For Example, Wix has an SEO Wiz tool that helps you optimize your website for Google search, and Shopify offers third-party apps like Yoast SEO and SEO Manager that can help you optimize your site.

●     Hosting performance:

Your ideal eCommerce platform should be able to handle a high volume of traffic without crashing or slowing down. This is especially vital if you plan on offering sales or discounts, which can attract traffic to your site.

Volusion, for example, offers unlimited bandwidth and can handle up to 500,000 visitors per month.

●     Product options:

The startup eCommerce platform you choose should offer a wide range of product options, such as physical, digital, and services, to give you the flexibility to sell anything you want on your website.

Squarespace, for example, offers the ability to sell physical, digital, and service-based products.

●     Custom domain integration:

If you already have a domain name, you’ll want to ensure that your chosen platform offers seamless integration. This way, you can keep your existing website address and redirect it to your new eCommerce site.

Weebly, for example, offers free domain mapping for all its paid plans.

●     Marketing features and integrations:

Look for a platform that offers built-in marketing features, tools, or popular marketing software integrations to easily promote your products and website and drive traffic to your site.

Shopify, for example, offers built-in marketing features like discount codes and abandoned cart recovery, as well as integrations with popular marketing software like Google Ads and Mailchimp.

●     Platform transaction fees:

Some eCommerce platforms charge transaction fees on top of their monthly or annual fees. This is a fact to remember if you plan to sell many products on your website.

For Example, Shopify charges a 2.0% transaction fee on all plans except the Enterprise plan, which has a 0.5% transaction fee.

When considering an eCommerce platform, it’s essential to keep these factors in mind.

Finding a platform that meets your needs can set your startup up for success.

What are the best free eCommerce platforms for startups?

This is a question we get asked at Tech Gumb, which can be challenging to answer.

Many options are available, and the landscape is constantly changing as new players enter the market and new technologies emerge.

To try to answer this question as best we can, here are our picks of the best free eCommerce platforms for startups today:

  • Square E-commerce (Weebly) free plan.
  • OpenCart
  • PrestaShop

I do not recommend the free plans due to limitations with its eCommerce features.

Best eCommerce platforms for startups Wrap up.

If you’re looking for a comprehensive cloud-based eCommerce platform that will grow with your startup business, we recommend Wix.

Wix offers everything you need to get started and has a wide range of features to accommodate businesses of all sizes.

Weebly is our runner-up for the best eCommerce platform for startups in 2022. It’s very similar to Wix but offers slightly less functionality and isn’t relatively as easy to use.

However, it’s still an excellent option for startups.

Volusion is our pick for the best eCommerce platform for startups looking to scale their business quickly.

It’s an extremely powerful platform with many features and flexibility, but it can be challenging.

Squarespace is our pick for the best eCommerce platform for startups that need much flexibility.

No matter which startup eCommerce platform you choose, the important thing is to get started and keep moving forward.

The best eCommerce platform for startups is the one you can use to build a successful online store.

Do you have any questions about our list of the best eCommerce platforms for startups? Let us know in the comments below!

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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