9 Best Email Marketing Software For eCommerce (2022)

9 Best Email Marketing Software For eCommerce (2022)

Love it or hate it, email marketing is still one of the most effective ways to reach your target audience.

And when it comes to eCommerce businesses, there are many excellent email marketing software options – cheap and free.

So, if you’re looking to start sending out newsletters, product announcements, and other automated emails, check out our list of the best email marketing software solutions for eCommerce businesses!

From Mailmodo to Constant Contact, there’s sure to be an option that fits your needs and budget.

And who knows, maybe you’ll even enjoy sending out emails once you get started!

Ready? Let’s go.

What is the Best Email Marketing Software For eCommerce?

Here are our top 9 picks of the best email marketing software for eCommerce you should consider using for your eCommerce email campaigns.

1. Mailmodo.

Mailmodo eCommerce email marketing software

Mailmodo is the next generation of email marketing software designed to help businesses create and send interactive and dynamic AMP emails that improve conversions.

With Mailmodo, you can create simple email campaigns, trigger-based campaigns, email journeys, workflows, analyze emails and integrate with your CRM.

It’s a complete email marketing solution with all the features of a traditional ESP like email analytics, sending transactional campaigns, email automation, drip emails, and more.

Their no-code ESP approach makes it easy for businesses of all sizes to create and send beautiful, responsive HTML emails without coding experience.

So, if you’re looking for an email marketing tool that can help you boost your conversion rates, look no further than Mailmodo.

With these powerful features and an easy-to-use interface, you’ll be able to take your email marketing to the next level in no time!

Key features of Mailmodo:

  • AB Testing: Test different email variations to see what works best for your audience.
  • WYSIWYG email editor: With the drag-and-drop email editor, you can easily create beautiful and responsive emails without any HTML knowledge.
  • List Management: Mailmodo makes it easy to manage your email list with its segmentation and tagging features.
  • Customer Segmentation: You can segment your email list based on customer behavior, location, and other criteria.
  • Click and Conversion Tracking: Keep track of email clicks and conversions to see what’s working and what’s not.
  • Offline Response Collection: Collect email responses offline so you can follow up with customers later.
  • Template Management: You can easily create, edit, and manage email templates to fit your brand image.
  • Reporting and Analytics: Get detailed reports on email opens, clicks, unsubscribes, and more.
  • Question Library: With the question library, you can easily find questions to ask your customers.
  • Triggered drip sequences: With Mailmodo’s drip email feature, you can easily create and send email sequences triggered by customer behavior.

Mailmodo Pricing:

Mailmodo offers a free plan and 3 premium plans priced as below:

Free: $0 Including the below features:

  • Up to 10,000 Contacts
  • Unlimited free templates
  • Up to 10,000 monthly Email sending credit.
  • Unlimited email campaigns
  • 1 Sender Email
  • 1 Team Member
  • 1 Custom Domain

Silver: $99 per month, including additional features:

  • Up to 40,000 Contacts
  • Unlimited free templates
  • Up to 75,000 monthly Emails sending credit
  • 20,000 additional email top ups
  • Unlimited Email campaigns
  • 3 Sender Emails
  • 1 Team Member
  • 1 Custom Domain

Gold: $249 per month, with additional features like:

  • Up to 100,000 contacts
  • Unlimited free templates
  • Up to 250,000 Monthly Emails sending credit
  • 30,000 additional email top ups
  • Unlimited email campaigns
  • 5 Sender Emails
  • 3 Team Member
  • 2 Custom Domains
  • 1 million custom events

Platinum: $599 per month with additional features like:

  • Up to 300,000 Contacts
  • Unlimited free templates
  • Up to 1 million Monthly Emails sending credit
  • 50,000 additional email top ups
  • Unlimited email campaigns
  • 10 Sender Emails
  • 5 Team Members
  • 5 Custom Domains
  • 3 million custom events

2. Aweber.


Aweber is a powerful marketing automation tool for eCommerce businesses.

Not only does it allow you to reach a wider audience with your messages, but it also provides a way to stay in touch with customers and build relationships.

You can quickly build responsive landing pages, load, and manage contacts, send unique emails, send instant push notifications, and analyze results without having to be a tech whiz.

Their award-winning 24/7 US-based customer support team is always available to help you with any questions or issues you may have.

The platform integrates with over 1,000 partner software solutions, making it easy for customers to integrate seamlessly with the apps and services they rely on to operate and grow their businesses.

A Weber’s intuitive platform and wide range of features allow even the most tech-challenged customers to create high-performing campaigns that drive results.

From customizable templates to powerful automation tools, Aweber has everything small businesses need to take their email marketing to the next level.

Key features of Aweber:

  • Ecommerce Solution: A Weber’s eCommerce Solution allows you to add products quickly and easily to your email campaigns, track sales, and manage customers.
  • Split Testing: You can easily test different subject lines, content, call-to-actions, and more.
  • Push Notifications: Allows you to instantly notify subscribers of new content, special offers, and more.
  • Lead Segmentation: Create segments of your list based on criteria like engagement, location, purchase history, and more.
  • Email and Newsletter Communication: Using the drag-and-drop interface, you can quickly create emails and newsletters, add images, videos, CTAs, and more.
  • Marketing Automation: Automate your email marketing with A Weber’s powerful automation tools.
  • Social Media Integration: Integrate your email campaigns with your social media strategy for even more reach and engagement.
  • Email Deliverability Reports: Get detailed reports on your email deliverability to ensure your messages get to the inbox.
  • Mobile Optimization: Aweber is optimized for mobile so that you can create and manage your email campaigns on the go.
  • Spam Testing: Test your email campaigns before sending them to ensure they comply with spam regulations.
  • Landing page and Sign-Up Form Builder: Easily create beautiful landing pages and signup forms to grow your list.

Aweber pricing:

Aweber offers a free and 1 premium plan for users needing more advanced features.

Aweber Free: $0 with access to all the powerfully simple vital features that include:

  • 500 subscribers
  • 24/7 phone, live chat, and email support
  • Email marketing
  • Email templates with a Drag and drop builder
  • Email templates
  • Sign up forms
  • Unlimited automated campaigns
  • Unlimited users
  • Power integration with other platforms

Aweber Pro: $19.99 per month with full access to all features in the AWeber Free plan and access to more advanced features, such as:

  • Advanced behavioral automation
  • Advanced analytics
  • Split testing
  • Click tracking links
  • Sales tracking
  • Abandoned cart emails
  • Advanced analytics
  • Custom subscriber segments
  • Sales tracking.

3. GetResponse.

GetResponse email marketing for eCommerce

GetResponse is a robust sales and marketing automation software that can help you grow your audience, engage with customers, and boost online sales.

It is designed to build your eCommerce marketing automation workflows based on customers’ data and behavior.

With over 30 marketing tools in one easy-to-use platform, you can transform your online marketing and bring tangible results.

GetResponse is perfect for delivering personalized marketing experiences, engaging customers, and increasing sales.

And, Its easy-to-use interface makes it possible to integrate it with your existing Website or e-commerce store.

GetResponse’s power, engagement potential, and easy integration make it an ideal choice email marketing software for eCommerce businesses of all sizes.

Key features of GetResponse:

  • Auto Responders: You can send automatic email responses to customers based on their interactions with your website.
  • Lead Nurturing, management, and Qualification: Nurture your leads with email drip sequences and qualify them based on their interactions and behavior.
  • Email Deliverability management: Ensure your emails are delivered to the inbox and identify areas of improvement.
  • Lead Database: Keep track of your leads in one central database and segment them based on their interests.
  • Integrations with Salesforce, WordPress, Facebook, Slack, PayPal, and more: Connect GetResponse with your existing sales and marketing tools for a seamless experience.
  • Dynamic content: Test different versions of your email content to see what works best with your audience.
  • Triggered drip sequences: Send triggered email sequences based on customer interactions and behaviors.
  • WYSIWYG email editor: Create beautiful email campaigns with a drag and drop email builder.
  • Multi-Channel Marketing: Reach your customers on multiple channels with GetResponse’s omnichannel marketing features.
  • ROI Tracking: Track your email campaigns’ performance and measure your investment return.
  • Event-Triggered Actions: Send triggered emails based on customer events, such as abandoned carts or product purchases.

GetResponse pricing:

Getresponse offers a free plan and 3 premium pricing plans as listed below:

Free plan: $0 for 1 user with the following features:

  • Up to 500 contacts
  • Unlimited newsletters
  • 1 landing page
  • Free Website Builder
  • Connect your custom domain
  • Signup forms and pop ups

Email marketing: $15.58 per month with all the features in the free plan and additional features including:

  • Email autoresponders
  • Unlimited landing pages
  • Unlimited Website Builder
  • Basic segmentation
  • Email scheduling
  • Integrations and API

Marketing automation: $48.38 per month with all the features in the email marketing plan and additional features such as:

  • Marketing automation
  • Event-based automation
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels

Ecommerce marketing: $97.58 per month with all the features in the marketing automation plan plus:

  • Quick transactional emails
  • Ecommerce segmentation
  • Abandoned cart recovery
  • Promo codes
  • Product recommendations
  • Web push notifications

4. Constant Contact.

Constant Contact

Constant Contact is an online marketing software that helps you understand your audience’s response to plan your next marketing move.

You can create professional emails, segment the list, and automate messages to drive more engagement and sales for your business.

Whether you want to drive sales, grow a customer base, or engage an audience, Constant Contact can help you build solid connections and generate powerful results.

Their mail marketing platform is easy to use, affordable, and proven to get results; that’s why it ranked number 1 in Website Magazine’s list of the top 50 email marketing solutions.

With Constant Contact, you’ll be able to quickly create beautiful emails, segment your lists, and automate messages to keep engaged with your contacts and drive better results for your business.

So if you’re looking for an edge in your eCommerce email marketing efforts, Constant Contact is worth checking out.

Key features of Constant Contact:

  • Email Marketing and monitoring: You can create beautiful email campaigns and monitor their performance.
  • Email Personalization: Personalize your email campaigns to engage your contacts better and drive results.
  • Spelling and Grammar Check: Constant Contact’s spelling and grammar checker ensures that your email campaigns are error-free.
  • Social Media Monitoring: Monitor your social media channels and engage your audience in one place.
  • Promotions Management: Easily manage your email promotions to focus on driving results.
  • Multi-Store Management: Manage multiple eCommerce stores from one central location.
  • Ad Inventory Management: Keep track of your ad inventory and performance in one place.
  • Auto-Responders: Automatically respond to customers with timely and relevant email messages.
  • Team Management: Manage your email marketing team and collaborate on campaigns easily.
  • Analytics and ROI Tracking: Understand your email marketing ROI and performance with analytics tools.
  • Data Analysis: Analyze your email marketing data to make better decisions about your campaigns.
  • Mobile Optimized Emails: Reach your contacts on the go with mobile-optimized email campaigns.
  • CRM: Integrate Constant Contact with your existing CRM system for more powerful email marketing.

Constant Contact pricing:

Constant Contact offers 3 pricing plans based on the number of contacts in users’ email lists or databases:

Core: from $9.99 per month, including additional features like:

  • 300+ Email Templates
  • Phone and live support
  • Contact Management
  • Customer List Growth Tools
  • Email Marketing
  • Real-Time Reporting
  • Social Media Integration
  • Store

Email Plus: from $45 per month. It includes all the features in the core plan, plus:

  • Additional List Growth Tools
  • All Features Included in Core Plan
  • Auto-Generated Segmentation
  • Automated Emails
  • Conversion and Sales Reporting
  • Personalized Kickoff Calls

CRM Platform by Sharp Spring: $449 per month with additional features:

  • Customer Relationship Management (CRM)
  • Lead scoring
  • Opportunity management
  • Sales automation
  • Marketing automation and advanced workflows
  • Tracking and analytics

5. Klaviyo.


If you’re looking for a way to deliver more personalized experiences to your customers, Klaviyo is the perfect platform.

With Klaviyo, you can quickly turn customer transactions into long-term relationships – all at scale.

Klaviyo integrates seamlessly with your tech stack, so you can get the full story on every customer that visits your website or makes a purchase.

And with powerful segmentation, you can customize every interaction to deliver the right message – whether through email, SMS, in-app notifications, or even on your website.

Klaviyo also makes it easy to manage your marketing campaigns with features like autoresponders, mailing list management, and template management all in one place.

Key features of Klaviyo:

  • Ability to test dynamic content: Klaviyo’s A/B testing tool is easy to use and allows you to test versions of your email content, subject lines, calls to action, and more.
  • Revenue analytics: Get insights into your marketing campaigns driving the most revenue.
  • Role-based workflow and approvals: Manage your marketing campaigns quickly, assign tasks, and set workflows.
  • Mailing list management: You can easily add new subscribers to your mailing list and segment them based on their interests.
  • Campaign and channel management: Easily manage your marketing campaigns and channels in one place.
  • Lead scoring and grading: Score and grade your leads so you can focus your efforts on the hottest prospects.
  • Template management: Create personalized email templates for your marketing campaigns.
  • Segmentation: Segment your audience so you can send targeted messages that resonate.
  • Event-triggered email: Send automated emails based on customer behavior, such as abandoned cart emails or purchase confirmation emails.
  • Auto-responders: Automatically respond to customers with relevant information, such as shipping updates or customer service inquiries.
  • Automated sales alerts and tasks: Stay on top of your sales pipeline with automated alerts and tasks.
  • WYSIWYG email editor: The Klaviyo WYSIWYG email editor makes creating beautiful, responsive emails easy.

Klaviyo pricing:

Klaviyo’s pricing tiers are based on the number of contacts and SMS messages sent. Their 3 pricing plans include:

  • Email pricing: Use it free for up to 250 contacts. Starting from $20 per month for 251+ contacts.
  • SMS pricing: Starting at $0.01 per SMS or $0.03 per MMS sent.
  • Email & SMS: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

6. Omnisend.

Omnisend eCommerce email marketing

Omnisend is an email marketing software built for eCommerce businesses.

It includes all the features you need to create beautiful, shoppable emails, segment your customers, and run automatic email campaigns that boost revenue.

With Omnisend, you can get up and running quickly and easily by creating custom workflows with their no-code drag-and-drop editor.

They offer intelligent segmentation to ensure that your email messages are highly relevant and targeted to each customer, making them more likely to convert.

You can win lost sales with their pre-built abandoned cart workflows, send welcome email series, transactional emails, and more.

You can get pre-built, revenue-generating automation running in minutes or quickly build your custom workflows using their no-code, drag-and-drop builder.

Omnisend works with all eCommerce platforms, So whether you’re just starting or a seasoned pro, Omnisend offers all the features you need to grow your business.

Key features of Omnisend:

  • Sales Intelligence: Get insights into your customers’ purchase behavior and preferences.
  • Behavior Driven Rules: Automate your email marketing based on customer behavior and preferences.
  • Advanced Segmentation: Create highly targeted segments for your email campaigns to boost conversions.
  • Email A/B Testing: Test different subject lines, content, and sending times to find what works best for your business.
  • Discount and Coupon Management: Create and manage discounts and coupons easily.
  • Customizable CTAs: Create a highly customized call-to-action button for your email campaigns.
  • Gamification: Increase customer engagement by adding gamification elements to your emails.
  • CAN SPAM Compliance: Use Omnisend’s CAN-SPAM compliance features to stay compliant with the law.
  • Mobile Retargeting: Retarget your prospects on mobile devices with mobile retargeting features.
  • Customer Profiles: Get a 360-degree view of your customers’ data to understand them better.
  • Message Personalization: Personalize your email messages for each customer to increase engagement.
  • Mobile Keywords: Use them to reach your customers on their mobile devices.

Omnisend pricing:

Omnisend offers a free plan 3 premium pricing tiers to choose from:

Free plan: $0 – best for starting eCommerce businesses: Includes the following features:

  • 500 Email Sends Web Push Notifications Per Month
  • A/B Testing
  • 24/7 Customer Support via Email
  • Pop-ups and Signup Forms
  • Pre-Built Automations and Workflows
  • Up to 250 Contacts
  • Sales and Performance Reports
  • Segmentation and Customer Analytics
  • Up to 60 SMS Per Month

Standard: $16 per month – best for growing businesses focusing on email marketing activities:

  • 24/7 Chat and Live Support
  • Customer Success Manager
  • Up to 60 SMS
  • 6000 Email Sends Per Month
  • A/B Testing
  • Reach up to 500 Contacts
  • Professional Looking Email Templates
  • Sales and Performance Reports
  • Pre-Built Automations and Workflows
  • Popups and Signup Forms
  • Unlimited Web Push Notifications
  • Segmentation and Customer Analytics

Pro: $59 per month – best for high-volume email senders who also use SMS for marketing, with features like:

  • Unlimited Emails send out.
  • 24/7 Priority Support
  • Advanced Reporting
  • Unlimited Web Push Notifications
  • Pre-Built Automations and Workflows
  • Up to 3933 SMS Per Month
  • Up to 2500 contacts
  • Segmentation and Customer Analytics
  • Professional Looking Email Templates
  • Popups and Signup Forms
  • Sales and Performance Reports
  • A/B Testing
  • Customer Success Manager (From 27k Contacts)

7. Mailchimp.


If you’re looking for a fully comprehensive marketing platform to help your small business grow, Mailchimp is worth checking out.

They offer user-friendly tools powered by AI that will help you succeed with your eCommerce business.

The platform is designed to put your audience first so you can create targeted ad campaigns, build landing pages, and send automated messages that will reach them at the right time and in the right place.

Mailchimp offers plenty of resources to help you get the most out of their platform, including training materials, templates, best practices guides, and more.

Key features of Mailchimp:

  • Alerts and Notifications: Set up automatic alerts and notifications to keep track of your eCommerce business so you never miss a beat.
  • Social Marketing: You can easily create and schedule posts for all your social media channels from one place.
  • Dynamic Content: With dynamic content, you can easily personalize your marketing messages to engage your audience better.
  • Spam Blocker: Mailchimp’s spam blocker will help keep your list clean and protect you from unwanted messages.
  • Mobile Access: Access your account anywhere to stay on top of your marketing even when you’re on the go.
  • Referral Tracking: See which channels drive the most traffic and sales to your store.
  • Collaboration Tools: Work with team members to create and manage your marketing campaigns.
  • Third-Party Integrations: Mailchimp integrates with a wide variety of third-party applications so that you can use the tools you already know and love.
  • Contact Database: Keep track of all your contacts in one place for easy reference.
  • Engagement Tracking: See which contacts are opening and clicking your emails to gauge engagement levels.
  • Survey Builder: Easily create surveys to gather feedback from your audience.
  • Search and Filter tool: Use the search and filter tool to find the contacts you’re looking for quickly and easily.

Mailchimp pricing:

MailChimp offers multiple pricing plans for their different products:

Mailchimp Marketing Platform:

  • Free – $0/per month
  • Essentials – $11/per month
  • Standard – $17/per month
  • Premium – $299/per month

Mailchimp Website and Commerce:

  • Free -$0/per month
  • Core – $10/per month
  • Plus – $29/per month

Mailchimp also offers Transactional Email on block-based pricing.

8. ActiveCampaign.


ActiveCampaign is a feature-rich CRM software that offers email marketing, segmentation, calendar/reminder system, auto-responders, and social marketing all in one place.

The platform provides businesses of all sizes access to 500+ pre-built automation for email marketing, marketing automation, and CRM.

This automation allows businesses to segment and personalize the customer experience across social channels, email, messaging, chat, and text.

ActiveCampaign provides free customer service options, including live chat and phone support, a self-help knowledge base, and complementary data migration services.

By removing the silos between email marketing, marketing automation, CRM, and account management solutions, ActiveCampaign gives businesses the ability to automate genuinely personalized customer experiences.

Key features of ActiveCampaign:

  • Interaction Tracking: Gives you the ability to track interactions across channels, including email, social media, chat, and text, all in one place.
  • Activity Dashboard: You get a snapshot of all your customer’s activity in one place so you can quickly identify and act on any trends.
  • Calendar and Reminder System: Stay organized and on top of your customer interactions with a shared calendar and reminder system.
  • Task Management: Automatically create tasks for your team based on customer interactions or use the task management system to assign tasks manually.
  • Sales Pipeline Management: ActiveCampaign’s sales pipeline management system lets you track and manage your sales process from beginning to end.
  • Reporting and Statistics: Get real-time insights into your customer behavior with reporting and statistics tools.
  • Email Templates: Save time with email templates that are pre-built and ready to use.
  • Data Quality Management: ActiveCampaign’s data quality management tools help keep your customer data clean and up to date.
  • Marketing Lead Database: Access a database of over 100 million marketing leads to find your ideal customers.
  • Automated sales alerts and tasks: Stay on top of your sales pipeline with automatic sales alerts and tasks.
  • Event and webinar marketing: ActiveCampaign’s event and webinar marketing features help you promote and sell tickets to your events.
  • Integration with Salesforce, Microsoft Dynamics, and Sugar CRM: ActiveCampaign integrates with popular CRM systems so you can manage your customer interactions in one place.

ActiveCampaign pricing:

ActiveCampaign offers 4 premium pricing plans that include:

Lite: $29 per month, billed annually: Additional features include:

  • 125+ Email Templates
  • 1 User
  • 500+ Automation Recipes
  • APIs
  • Chat and Email Support

Plus: $49 per month, billed annually, with additional features:

  • 50+ Landing Page Templates
  • Advanced Integrations with E-Commerce Applications Such as Shopify and Bigcommerce
  • Advanced Mobile Reporting
  • Automations Map
  • Conditional Content

Professional: $149 per month, billed annually with additional features like:

  • 1:1 Trainings
  • Attribution Reporting
  • Conversion Reporting
  • Dedicated Onboarding Specialist
  • In-App Messaging

Enterprise: Custom pricing with additional features, including:

  • Contact Enrichment
  • Custom Domain
  • Custom Reporting
  • Free Design Services
  • HIPAA Support

9. Privy.


Looking to boost your online conversions? Privy can help!

Privy specializes in creating targeted on-site displays like pop-ups, banners, bars, and automated emails, enabling leading eCommerce companies to close more sales.

You can create beautiful displays with easy-to-use audience targeting and triggers to get people to join your list and buy from your store.

They also offer exit intent and special discount features to help close the sale before people leave.

And if someone does abandon their cart, no problem! Privy also offers abandoned cart emails, autoresponders, coupon reminders, and welcome series that drive people back to your site to learn more or make a purchase.

Key features of Privy:

  • Promotions Management: You can easily create and manage your on-site promotions from one central location.
  • Mobile Commerce: Privy is fully responsive, so you can be sure that your displays will look great on any device.
  • A/B Testing: Test different versions of your displays to see what works best for your audience.
  • SMS Marketing: Send SMS messages to your customers to promote special offers and drive sales.
  • Targeted Displays: Use Privy’s targeting capabilities to show the right message, to the right person, at the right time.
  • Pre-Designed Templates: Choose from a library of pre-designed templates or create your custom display.
  • Popup Types: Select the perfect popup type for your campaign, whether it’s a lightbox, modal, or Fullscreen.
  • Landing Pages/Web Forms: Create beautiful landing pages and web forms to capture leads and drive conversions.
  • Auto-Responders: Automatically send follow-up emails to your new subscribers and customers.
  • Dynamic Content: Use dynamic content to Personalize your displays for each visitor.

Privy pricing:

Privy offers a free plan and 2 premium pricing triers, and an unlimited 15-day free trial that includes all display types, targeting rules, and design features for businesses with less than 5000 average monthly page views.

All plans cost is as below:

Free: $0 and comes with the following features:

  • Advanced Targeting
  • Free email and Chat Support.
  • Unlimited Popups and Flyouts
  • Up to 100 Mailable Contacts

Starter: $15 with the following features:

  • Free email + Chat Support.
  • Unlimited Email Sends
  • Unlimited Popups and Flyouts
  • Up to 250 Mailable Contacts

Growth: $45 and comes with the following features:

  • Broadcasts Text
  • Free 1:1 Support.
  • Free email + Chat Support
  • Unlimited Email Sends and Up to 3000 Text Sends/Month
  • Unlimited Popups and Flyouts
  • Up to 3000 Mailable Contacts and 500 Contacts.

Privy is the perfect solution for eCommerce companies looking to increase their online sales.

What is Email Marketing Software For ECommerce?

Ecommerce email marketing software allows you to send a mass email to a list of subscribers.

It can also promote sales, special offers, or new product releases with email campaigns.

Email marketing software typically includes email templates, marketing automation, segmentation, and list management.

These features can help you increase your ROI by optimizing your email marketing campaign strategies.

How do I choose an email marketing software for eCommerce?

OK, I get it. You’re an eCommerce business, and you need to start email marketing.

But how do you know which email software will work best with what kinds of products or services?

It’s tough because there are just so many options!

Here are some things worth considering before making any final decisions:

Marketing automation:

Manually managing your email list can be time-consuming and often requires the help of an expert.

Choose an eCommerce email marketing software that can automate many tasks, such as sending out mass emails, creating custom templates, and managing your contact lists.

In addition, some email marketing platforms offer features that can help you segment your list, track opens and clicks, and even schedule when your emails will be sent.

Email marketing software for eCommerce businesses can provide even more benefits, such as integrations with shopping carts and customer relationship management (CRM) systems.


Personalization is critical with email marketing. Personalizing your emails to each customer builds better relationships and keeps them engaged.

But how do you choose the right eCommerce email marketing software for Personalization?

Here are a few things to look for:

  • The software should allow you to segment your list so you can send different types of emails to different people.
  • It should also allow you to add personalization tags to insert the customer’s name or other information into the email.

By choosing eCommerce email marketing software with these features, you can be sure that your emails will be personal and engaging and that your customers will appreciate the extra effort.

Track and analytics:

Any good e-commerce email marketing software will allow you to track who opens your emails and clicks on links.

It allows you to see what kind of content is most engaging for your audience.

It also allows you to A/B test different subject lines or email content to see what works best.

Choose a tool that offers this tracking and analytics. Without it, you won’t be able to improve your results over time.

User interface:

A good user interface is essential for any software you use, and eCommerce email marketing software is no different.

You want to get quickly and easily started with the software without any headaches.

In addition, the features you need should be easy to find and use. You need software with a clean and straightforward interface that is easy to navigate.

Avoid software that is difficult to understand or use, as this will only frustrate you in the long run.

With little research, you should be able to find email marketing software that has a user interface that meets your needs.


If you’re using other business software to run your eCommerce store, choosing email marketing software that integrates with those tools is crucial.

For example, if you’re using a shopping cart platform Shopify, you’ll want to find integrated software.

This will make it easy to keep your contact lists updated and manage your email marketing from one place.

In addition, some email marketing platforms offer integrations with other software, such as CRM systems.


Ecommerce email marketing software varies widely in price. Some tools are free, while others can cost hundreds of dollars per month.

When choosing e-commerce email marketing software, consider your budget and what features you need.

There’s no need to overspend on features you’ll never use.

Instead, focus on finding software with the features you need at a price you’re comfortable with.

Usability and Reliability:

Any software you use for your eCommerce business needs to be reliable and easy to use.

You don’t want to deal with software constantly crashing or losing data.

In addition, the software should be easy to set up and use. It should also be available when you need it, with good customer support in case of any problems.

Finding reliable and straightforward software can save you many headaches down the road.


As your business grows, you’ll need software that can grow with you. There are a few tips to keep in mind when evaluating the scalability of email marketing software.

First, consider the number of subscribers you currently have and how many you anticipate having in the future.

Then, look at how easy it is to add new users and how much training they will need to use the software.

Finally, ensure the software can handle a large volume of emails without crashing or slowing down.

By keeping these 8 factors in mind, you can be sure to choose email marketing software that serves your eCommerce needs now and in the future.

How does eCommerce use email marketing?

You might be wondering how eCommerce businesses use email marketing.

Well, wonder no longer!

Let’s explore how different eCommerce businesses use email marketing to their advantage. They use email marketing to send:

  • Promotional emails
  • Transactional email
  • Life cycle emails

Promotional emails

Promotional emails are types of emails sent to customers to promote a product or service. It could be a new product launch, a sale, or a discount code.

Promotional emails can be an effective way to increase customer engagement and boost sales.

However, ensuring that the emails are well-written and relevant to the recipient is crucial. Otherwise, they will be ignored.

Here are some tips for writing effective promotional emails:

Use a catchy subject line:

The subject line is the first thing the recipient will see, so it is vital to make it attention-grabbing. Avoid using generic phrases like “new product launch” or “sale.” Instead, be specific and briefly overview what the email contains. For example, “25% off all shoes this weekend!”

Keep it short and sweet:

No customer wants to read a long, rambling email.

Get straight to the point and include only the most important information. Focus on the benefits rather than features and use persuasive language to encourage the reader to take action.

Use images:

A picture is worth a thousand words, so including an image in your email can be very effective.

Ensure that the image is relevant to the content of the email and that it is high quality.

Use a call to action:

A call to action (CTA) is a phrase or button that encourages the reader to take a specific action, such as “click here to buy now.”

CTAs should be clear and conspicuous and placed at the end of the email, so they are easy to find.

Transactional emails.

After a customer completes a transaction on your eCommerce Website, sending a transactional email to confirm the purchase details or signup is essential.

These emails typically include information like a confirmation number or receipt and help keep customers informed about what they’ve just done on your site.

Not only are transactional emails a valuable way to keep customers in the loop, but they can also build trust and confidence in your brand.

When customers know that they will receive a follow-up email after completing a purchase or signup, they are likely to come back again in the future.

So, if you’re not already using transactional emails as part of your customer communication strategy, now is the time to start.

Life cycle emails.

Life cycle emails are one of the most effective ways to nurture customer relationships.

These emails are sent to customers at different stages of their relationship with your business.

For example, you might send a welcome email to new subscribers, a “happy birthday” email to customers on their birthday, or an “anniversary” email to customers on the anniversary of their first purchase.

You can create deeper connections and encourage loyalty by staying in touch with your customers at key moments.

Moreover, lifecycle emails are often highly personalized, increasing their impact.

Best Email Marketing Software for eCommerce FAQs.

Is email marketing part of eCommerce?

Yes, Email marketing is part of eCommerce. It’s one of the most important aspects of eCommerce.

Email marketing can help you boost sales, build customer loyalty, and increase brand awareness.

Done correctly, email marketing can be a powerful tool for growing your eCommerce business.

However, there are a few 2 tips you need to keep in mind to ensure your email marketing is effective.

  • First, you must build a list of subscribers interested in your offer.
  • Second, you must create engaging and relevant emails encouraging your subscribers to buy from you.
  • Finally, track your results to continue improving your email marketing over time.

How do you boost sales using email marketing?

There are a few different ways you can boost sales using email marketing, namely:

  • Send promotional emails with special offers and discounts to encourage customers to buy from your store.
  • Send out educational emails with helpful tips and product information to help customers make informed decisions about their purchases.
  • Send out transactional emails with order confirmations and shipping updates to keep customers updated on their orders and build trust in your brand.

Email marketing to connect with customers can boost sales and grow your business.

What is the best email Ecommerce marketing software to choose?

I don’t know about you, but I get overwhelmed with all the options. Every day, a new email marketing tool or service pops up and promises to be the silver bullet for my business.

But which ones are worth trying?

Here are my best picks you should consider trying today:

Best email marketing software for eCommerce Wrap up.

The moral of the story is this – you don’t have to break the bank to get excellent email marketing software for eCommerce.

Many affordable and even free options can help you drive sales and keep in touch with your customers.

From AMP email software like Mailmodo to marketing automation platforms like Aweber and Getresponse, there’s something for everyone.

No matter your budget, there’s no excuse not to use email marketing to grow your eCommerce business.

So what are you waiting for? Start experimenting with different platforms until you find the perfect one for your business.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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