13 Best Marketing Automation Tools For Small Businesses

Isaac Sseyonga

Isaac Sseyonga

13 Best Marketing Automation Tools For Small Businesses

Marketing automation tools are a powerful way to boost your marketing strategy. 

They can help you manage everything from content creation, email campaigns, and social media profiles all in one place, helping you spend less time on administrative tasks!

For example, a tool like HubSpot helps you create content, manage leads, measure results, and automate marketing tasks in a single interface.

Marketing automation tools have evolved over the years to provide powerful marketing features and make it easier to get started with marketing automation.

With these tools, small businesses can compete more effectively against larger companies by driving targeted traffic towards their website and generating qualified leads at an affordable cost.

What are the best marketing automation tools?

If you are a small business, you know that marketing is essential to your success.

Yet it can be expensive and time-consuming. That’s where marketing automation tools come in. 

Here are my top picks of the best marketing automation tools for small businesses.

1. Constant Contact.

 

Constant Contact Forms WordPress Plugin

One of the best marketing automation tools available on the market today is Constant Contact

Constant Contact provides tools to create and send marketing emails. It also enables you to track the success of your marketing campaigns.

Constant Contact is an excellent tool for small businesses because it is affordable and easy to use.

Key features of Constant Contact.

  • Create and send marketing emails
  • Track marketing campaigns
  • Affordable and easy to use
  • Free trial available
  • Reporting tools to help you analyze your campaigns
  • Social posting
  • Integration with platforms
  • Professional sign up forms
  • Hundreds of Templates

Constant Contact Pricing:

Constant Contact offers three pricing options depending on your business needs:

  • Core: Starts at $9.9 per month.
  • Plus: Starts at $45 per month.
  • Salas accelerator (CRM platform): Starts at $399 per month.

If you are looking for an affordable and easy-to-use marketing automation tool, Constant Contact is a great option. You can try it for free for 60 days.

2. Convertkit.

Convert kit

If you want a marketing automation tool that’s affordable and easy to use, Convertkit is worth checking out.

Convertkit allows you to create email marketing campaigns, track your results, and segment your contacts into lists. You can also use Convertkit to create forms and landing pages.

Key Features of convert kit

  • Affordable
  • Easy to use
  • Create email marketing campaigns
  • Track results
  • Segment contacts into lists
  • Create forms
  • Create landing pages.
  • Creating opt-ins and landing pages
  • Automated emails
  • Segmenting subscribers
  • Reports and analytics

Convertkit pricing:

  • Free: $0 per month.
  • Creator: $9 per month.
  • Creator plus: $25 per month.

So if you are a small business, Convertkit should be on your list of tools to check out. Both Convertkit paid plans come with a 14-day free trial.

3. Getresponse.

Getresponse

Getresponse allows you to create marketing campaigns quickly and easily. You can also track the results of your campaigns so you can see what is working and what is not. This helps you optimize your campaigns and get the most out of your marketing efforts.

Getresponse also provides a variety of templates that you can use to create your marketing campaigns. These templates are designed to help you get started quickly, and they come with pre-built marketing content that you can use.

Key features of Getresponse.

  • Create marketing campaigns quickly and easily
  • Track the results of your campaigns
  • Use pre-built marketing content
  • Affordable and easy to use
  • Variety of templates
  • Perfect for small businesses
  • Landing page builder
  • website builder
  • Autoresponders
  • Segmentation
  • webinars

Getresponse Pricing:

  • Free: Starts at $0 per month
  • Basic: Starts at $12.3 per month
  • Plus: Starts at $40.18 per month
  • Professional: starts at $81.18 per month

Overall, Getresponse is an excellent marketing automation tool for small businesses. It is affordable, easy to use, and provides various features that can help you improve your marketing campaigns.

4. Activecampaign.

Activecampaign

Activecampaign provides businesses with marketing automation tools to create and send emails, track your website’s traffic, and more. It’s an affordable tool that’s perfect for small businesses.

With Activecampaign, you can easily create email campaigns, set up autoresponders, and track the results of your campaigns.

You can also use Activecampaign to track your website’s traffic, create custom landing pages, and more.

Activecampaign is an affordable tool that’s perfect for small businesses. 

Key features of Activecampaign.

  • Automated email campaigns
  • Autoresponders
  • Campaign tracking
  • Website traffic tracking
  • Custom landing pages
  • Affordable pricing

Activecampaign pricing plans:

  • Starter: Starts at $9 per month.
  • Basic: Starts at $49 per month.
  • Pro: Starts at $129/month per month.
  • Team: contact Activecampaign for pricing.

Overall, Activecampaign is an excellent marketing automation tool perfect for small businesses. It’s affordable, easy to use, and has some great features. And it offers a 14 day free trial on all its plans.

5. Mailchimp.

Mailchimp

Mailchimp allows businesses to easily create and send newsletters, email campaigns, and other automated emails.

With Mailchimp, you can target your audience based on their interests and behaviors, which helps you create more relevant and engaging content.

Additionally, Mailchimp’s powerful analytics tools help you track the success of your campaigns and optimize your content for better results.

Key Features of Mailchimp.

  • Create and send newsletters, email campaigns, and other automated emails.
  • Target your audience based on their interests and behaviors.
  • Track the success of your campaigns with powerful analytics tools.
  • Optimize your content for better results

Mailchimp pricing plans:

  • Free plan: Starts at $0 per month.
  • Essentials: Starts at $11 per month.
  • Standard: Starts at $17 per month.
  • Premium: Starts at $299 per month.

Overall, Mailchimp is a powerful marketing automation tool that can help businesses create more effective email campaigns.

It’s worth considering if you’re looking for a tool that can help you target your audience and track the success of your campaigns.

6. Sendinblue.

Sendinblue

Sendinblue is an excellent marketing automation tool to improve your email marketing campaigns. It offers a wide range of features, including automated email workflows, contact management, and campaign tracking.

This tool is easy to use, and you can set up automated email workflows in minutes. You can also use it to create targeted email campaigns and track the results of your campaigns.

Key features of Sendinblue.

  • Automated email workflows
  • Contact management
  • Campaign tracking
  • Easy to use
  • Affordable pricing plans
  • SMS marketing
  • Live chat
  • Segmentation
  • Sign up forms
  • Landing pages
  • A/B testing

Sendinblue Pricing plans:

  • Free: Starts at $0 per month.
  • Lite: Starts at $25 per month.
  • Premium: Starts at $65 per month. 
  • Enterprise: Contact Sendinblue for pricing.

If you’re looking for a marketing automation tool that is easy to use and affordable, Sendinblue is an excellent option. Try it today and see how it can help you improve your email marketing campaigns.

7. OptinMonster.

OptinMonster

OptinMonster provides tools to create, manage, and optimize your email opt-ins and marketing campaigns. It’s the perfect tool for busy marketers who want to grow their business quickly and easily.

OptinMonster lets you create beautiful opt-in forms in minutes without any coding required. You can also easily add opt-ins to your WordPress site or blog.

OptinMonster also includes a powerful analytics tool that helps you track your email opt-ins and marketing campaigns.

With this tool, you can see how well your opt-ins perform and make necessary adjustments to improve your results.

Key features of OptinMonster.

  • Create beautiful opt-in forms in minutes without any coding required.
  • Easily add opt-ins to your WordPress site or blog or any other website.
  • Includes a powerful analytics tool that helps you track email opt-ins and marketing campaigns.
  • Drag and drop builder
  • Targeted campiagns
  • campiagn triggers
  • Integrations

OptinMonster Pricing.

OptinMonster offers 4 pricing plans:

  • Basic: Start at$9 per month.
  • Plus: Starts at $19 per month.
  • Pro: Starts at $29 per month.
  • Growth: Starts at $49 per month.

Each plan includes access to all of the features of OptinMonster, as well as support from the OptinMonster team.

Overall, OptinMonster is an excellent marketing automation tool that can help you grow your business quickly and easily.

With its easy-to-use interface, powerful analytics tool, and variety of pricing plans, there’s something for everyone.

8. Hubspot.

Hubspot

Hubspot is a popular marketing automation tool many businesses use to manage their marketing tasks. It offers many features, including email marketing, lead management, and social media tools.

One of the benefits of Hubspot is that it’s easy to use. The interface is intuitive and user-friendly so that you can get up and running quickly.

Another benefit of Hubspot is that it’s affordable. The price is competitive, and there are several pricing plans to choose from.

Finally, Hubspot is reliable. It’s a well-known and respected brand, and the software is constantly updated with new features and improvements.

Key features of Hubspot.

  • Email marketing: You can create and send newsletters, automated emails, and targeted email campaigns. You can also track the results of your email campaigns to see how they’re performing.
  • Lead management: You can track leads from acquisition to conversion and create custom workflows to automate the process.
  • Social media: You can create and publish social media posts, track your brand’s social media analytics, and collaborate with your team members on social media projects.
  • Website tracking: You can track website visits, identify website visitors, and see how visitors interact with your website.
  • Landing pages: You can create custom landing pages, track the conversion rate of your landing pages, and A/B test your landing pages to see which one performs best.
  • Blogging: You can create blog posts, add images and videos, and track the performance of your blog posts.
  • Reporting: You can generate detailed reports on all aspects of your marketing campaigns.

Hubspot pricing.

There are several pricing plans available from Hubspot, and the price depends on the features you need.

  • Starter: Starts at $23 per month
  • Professional: Starts at $260 per month.
  • Enterprise: Starts at $1,200 per month.

You can also purchase a “Custom” plan, which allows you to choose the features you need. If you’re unsure which plan is right for you, you can trial Hubspot for free.

9. Pipedrive.

Pipedrive

Pipedrive is a powerful CRM (customer relationship management) tool that can help you manage your leads and sales pipeline. It integrates with many other tools, including email marketing software, to help you automate your marketing activities.

One of the best things about Pipedrive is that it’s easy to use. The user interface is intuitive, and you can quickly create and manage your sales pipeline.

If you’re looking for a powerful CRM tool that can help you automate your marketing activities, Pipedrive is a great option. It’s easy to use, and it integrates with many other tools.

Key Features of Pipedrive:

  • Intuitive user interface.
  • Integrations.
  • Powerful CRM tool.
  • CRM
  • Insights and reports
  • Customization

Pipedrive pricing:

  • Essential: Starts at $12 per month.
  • Advanced: Starts at $25 per month.
  • Pro: Starts at $75 per month.
  • Enterprise: Starts at $99 per month.

If you’re looking for a powerful CRM tool that can help you automate your marketing activities, Pipedrive is a great option.

10. Uncanny Automator.

Uncanny Automator

Like most business owners, you are always looking for new and innovative ways to market your business.

You may have heard about marketing automation tools and how they can help you streamline your marketing efforts. Uncanny Automator is a great option to consider if you are not familiar with automation tools.

Uncanny Automator is a powerful yet easy-to-use marketing automation tool that can help you achieve better results with your marketing efforts.

It allows you to create and send automated email marketing campaigns, track website visitors, and more.

In addition Uncanny Automator makes it easy to create and send automated email campaigns. You can create a campaign in minutes, and there is no need to learn complicated coding or programming.

You can also personalize your campaigns with tags, which will help you target your messages to the right audience.

Since Uncanny Automator tracks website visitors, It allows you to see how long each visitor stays on your site, where they came from, and more. This information can help you determine which marketing campaigns are most effective and make necessary adjustments.

Key Features of Uncanny Automator.

  • Create and send automated email marketing campaigns.
  • Track website visitors.
  • Personalize campaigns with tags.
  • See how long each visitor stays on your site.
  • Determine which marketing campaigns are most effective.

Uncanny pricing:

  • Pro: Starts at $149 per month.
  • Business: Starts at $249 per month.
  • Unlimited: Starts at $399 per month.

Uncanny Automator is a great option to consider if you are looking for an easy-to-use marketing automation tool to help you achieve better results. To learn more, visit the Uncanny Automator website today.

11. Hootsuite.

Hootsuite

What would you say if I told you a marketing automation tool could handle all of your social media needs for less than $39/month? That’s where Hootsuite comes in.

Hootsuite is the most powerful digital dashboard ever made, and it’s 100% free from browser tricks and privacy concerns.

It lets you use up to five different social networks at once – so there’s no more wasted time switching between layouts and tabs.

Key features:

  • The ability to track all of your brand’s social media activity in one place
  • A library of free, customizable social media templates
  • Automated scheduling and publishing tools that make it easy to keep your social media accounts updated with fresh content

Hootsuite pricing plans:

  • Professional: Starts at $39 per month.
  • Team: Starts at $109 per month.
  • Business: Starts at $669 per month.
  • Enterprise: Contact Hootsuite for a custom solution.

12. Buffer.

Buffer

Buffer is a tool that allows you to manage your social media accounts. You can connect all of your accounts to Buffer, and then Buffer will automatically post for you when you specify. This can help you save time and ensure that your social media accounts are continuously updated.

Buffer also offers a marketing automation tool. This tool allows you to create drip campaigns, which are automated email campaigns that send out a series of emails over a set period.

You can create different drip campaigns for various purposes, such as welcoming new customers, promoting new products, or thanking customers for their business.

And the marketing automation tool also allows you to create custom segments. This means that you can target specific customers or groups of customers with your campaigns.

You can create custom segments based on customer data, such as purchase history or email engagement, or manually create them.

The marketing automation tool also includes a variety of templates that you can use for your campaigns.

Key features of Buffer.

  • Browser extension
  • View track and recycle posts
  • Integrations
  • Importing RSS
  • Post schedules

Buffer pricing plans:

  • Free: Starts at $0 
  • Essential: Starts at $5 per month
  • Team: Starts at $10 per month
  • Agency: Starts at $100 per month

Buffer also offers a 30-day free trial of the marketing automation tool.

If you’re looking for a way to automate your social media posts, or if you want to start creating drip campaigns, Buffer is worth checking out.

13. Tailwind.

Tailwind

Tailwind is a marketing automation tool that can help you to improve your marketing results. It allows you to plan, schedule, and publish content on multiple social media platforms.

One of the great things about Tailwind is that it makes it easy to target specific audiences. You can create custom audience lists based on interests, demographics, or behaviors.

Tailwind also offers a range of reporting and analysis tools. This allows you to track the performance of your campaigns and make adjustments as needed.

If you’re looking for a tool that can help you to improve your marketing results, Tailwind is a great option. It’s easy to use and offers a range of powerful features.

Key features of Tailwind.

  • Plan, schedule, and publish content on multiple social media platforms.
  • Target specific audiences.
  • Track the performance of your campaigns.
  • Make adjustments as needed.

Tailwind pricing:

  • Free: Starts at $0 per month.
  • Pro: Starts at $9.99 per month
  • Advanced: Starts at $19.99 per month.
  • Max: Starts at $39.99 per month.

So, there you have it – a quick overview of the Tailwind marketing automation tool. If you’re looking for a tool that can help you to improve your marketing results, Tailwind is worth considering.

Why is it essential for Small businesses to invest in a good marketing automation tools?

There is no question that marketing automation tools have become an essential part of any successful marketing strategy.

However, many small businesses fail to take advantage of these tools because they believe they are too expensive or complex.

But the truth is there are many affordable and easy-to-use marketing automation tools available on the market today.

And as more and more businesses begin to adopt marketing automation tools, the benefits of using these tools are becoming increasingly apparent.

So, why is it essential for small businesses to invest in marketing automation tools? Here are just a few of the key benefits:

1. Increased Efficiency

Marketing automation tools can help you become more efficient in your marketing efforts. They can help you automate email marketing, lead nurturing, and social media marketing. This can save you time and focus on other essential aspects of your business.

2. Improved ROI

Marketing automation tools can also help you to improve your return on investment (ROI).

By automating marketing tasks, you can achieve better results with less effort. This can increase profits and a higher return on your marketing investment.

3. Greater Reach

Marketing automation tools also allow you to reach a larger audience with your marketing messages. By automating email marketing and social media marketing, you can get more people in a shorter amount of time. This can help you to boost your marketing results and grow your business.

4. streamlines marketing efforts

Marketing automation tools can help you to streamline your marketing efforts, making it easier to manage and track your marketing campaigns. This can help you ensure that your marketing efforts are effective and get the most out of your marketing budget.

So, as you can see, there are many compelling reasons for small businesses to invest in marketing automation tools.

These tools can help you become more efficient, improve your ROI, and reach a larger audience. And, best of all, they are affordable and easy to use. So, what are you waiting for? Invest in a marketing automation tool today and see the benefits for yourself!

How to choose the right marketing automation tool for your business.

When it comes to marketing automation tools, there are many different options available. So, how do you choose the right one for your business? Here are a few tips:

1. Consider your needs.

What does your business need in a marketing automation tool? Do you need one that can help you with email marketing, social media marketing, or both?

2. Consider your budget.

Marketing automation tools can range from free to several hundred dollars per month. Choose the tool that fits your budget.

3. Read reviews.

Before buying any marketing automation tool, read reviews online to learn more about what other people think of it. This will help you make a more informed decision.

4. Try the tool before you buy it.

Many marketing automation tools offer free trials or demos, so take advantage of this and test out the tool before you buy it. This will help you ensure that it’s the right tool for your business.

5. Ask around.

If you’re unsure where to start regarding marketing automation tools, ask around. Your friends, family, and colleagues may have recommendations for the right tool for you.

Choosing the right marketing automation tool can be daunting, but following these tips will help make the process a little easier.

Marketing automation tools conclusion.

Marketing automation tools can be a huge help for small businesses. They can help you become more efficient, improve your ROI, and reach a larger audience. So, if you’re looking for a way to improve your marketing efforts, consider investing in a marketing automation tool.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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