7 Excellent Email Marketing Tools for WordPress Users

Isaac Sseyonga

Isaac Sseyonga

7 Excellent Email Marketing Tools for WordPress Users

WordPress is the most popular blogging platform today, with over 455 million websites running on it.

Of course, you’ll want an email marketing tool that will work seamlessly for your business and allow you complete control of what gets sent, but finding this kind-hearted soul can be challenging!

Luckily we’ve put together a list of seven excellent email marketing tools for WordPress users.

Email marketing is an essential strategy for any business, and WordPress users are no exception.

Let’s jump in.

What are the best Email marketing Tools for WordPress?

Here are my picks for the best email marketing tools you should consider.

1.ConvertKit WordPress plugin.

ConvertKit WordPress plugin

ConvertKit is a powerful email marketing tool that helps you grow your business. And now, a ConvertKit WordPress plugin makes it easy to connect your WordPress site with ConvertKit.

The plugin lets you add subscribers to your ConvertKit list, manage your forms and opt-ins, and even send automation. Plus, you can use the plugin to create landing pages and post-subscription thank you pages.

The ConvertKit WordPress plugin is free and easy to install. Just go to the WordPress Plugin Directory and search for “ConvertKit.” Then, follow the instructions to install and activate the plugin. After that, you’ll need to create a ConvertKit account.

Once you’ve created your account, you can connect your WordPress site with ConvertKit. To do this, go to the “ConvertKit” tab in your WordPress admin and enter your ConvertKit login information. Then, click “Connect.”

Key features of the ConvertKit plugin.

  • Add subscribers to your ConvertKit list.
  • Create landing pages.
  • Create subscription thank you pages.
  • Automation.

2. Optinmonster.


The Optinmonster plugin for WordPress is a powerful tool that you can use to increase your email list. It allows you to create beautiful opt-in forms and popups to help you capture more leads.

The plugin is easy to use, and it comes with a variety of templates that you can use to get started. You can also customize the forms to match your website’s design.

The plugin is free to use and comes with a 14-day trial of the premium version. The premium version includes A/B testing, advanced targeting, and export capabilities.

If you’re looking for a way to increase your email list, then the Optinmonster plugin is a tool you should consider using. It’s easy to use and comes with various features that will help you capture more leads.

Key features of the Optinmonster plugin.

The Optinmonster plugin for WordPress comes with various features that you can use to increase your email list. These features include:

  • You can use a wide range of templates to get started.
  • Customize the forms to match your website’s design.
  • Create beautiful opt-in forms and popups.
  • A/B test your opt-in forms.
  • Target your optins to specific users.
  • Export your data.
  • Create multiple optins on a single page.
  • Integrate with other WordPress plugins.
  • Track email conversion rates.
  • Schedule your optins.
  • Target mobile users.

3. ActiveCampaign for WordPress.

ActiveCampaign for WordPress.

ActiveCampaign for WordPress is an excellent plugin that provides many features and options for managing your email marketing campaigns. It is easy to use and install and integrates well with WordPress.

One of the best things about ActiveCampaign for WordPress is its versatility. You can use it to create simple one-time email blasts or create complex automated marketing campaigns that target specific customers based on their behavior or interests.

The plugin also makes it easy to track the success of your email campaigns. You can see how many people opened your email, clicked on your links, and converted you into customers. This information can help you improve your email marketing campaigns and achieve better results.

Key Features of the ActiveCampaign plugin.

  • Send automated emails to existing customers based on their behavior.
  • Collect leads from your website into a contacts list by creating forms and popups.
  • Subscribe new subscribers to email campaigns using forms.
  • Customize the plugin using ActiveCampaign’s template editor.
  • Send automated welcome emails to new subscribers.
  • Use contact tags to segment contacts and create personalized messages for new subscribers.
  • Popup your website with a custom-designed box that allows visitors to subscribe to your email list.
  • View Analytics on new subscribers, open rates, delivery time, etc.
  • Supports three ActiveCampaign plans Silver, Gold, and Platinum.
  • Track email click-throughs.
  • Preview your emails before sending them to any list.

4. Campaign Monitor for WordPress

Campaign Monitor offers the most powerful email marketing solution for professional bloggers, marketers, and small businesses.

You can easily use this plugin to send beautiful HTML newsletters to your subscribers. Microsoft Outlook is no longer supported.

Additionally, you can create custom-designed email templates with a simple WYSIWYG editor.

Key Features of the Email Campaigns plugin.

  • Drag and drop email builder using a simple WYSIWYG editor.
  • Insert images, logo, and image gallery in emails.
  • Preview your email before sending it to any list.
  • Schedule emails for future delivery dates.
  • Track email delivery status.
  • Add social media icons and share your latest post on Facebook, Twitter, etc.
  • Share subscription forms to increase the subscriber base.
  • Publish newsletters as static pages or posts in WordPress.
  • Allow users to forward emails for increased visibility.
  • Archive all sent emails for the future.

5. WP Email Capture.

WP Email Capture

WP Email Capture is an excellent WordPress plugin that will help you do that effortlessly if you are looking for a free tool to capture email addresses from your visitors.

The plugin also allows users to create multiple opt-in forms with custom fields. Additionally, the submitted data can be exported to CSV.

Key Features of WP Email Capture plugin.

  • Create an unlimited number of forms on your website.
  • Customize the forms with custom fields and options for better data capture from subscribers.
  • Export contacts to CSV file.
  • Send automated welcome emails with MailChimp integration.
  • Send automated product updates with Campaign Monitor integration.
  • Easy to set up and use.
  • Site visitors do not need to log in or create an account before submitting data.
  • Ad-free free version supported by ads is also available for download; audio commercials support the ad-supported version.

6. Email Marketing by Mad Mimi.

Email Marketing by Mad Mimi

This WordPress plugin has been around since 2006 and is among the most popular email marketing plugins.

It allows users to send emails via Gmail, Hotmail, or Yahoo Mail using POP3 mail servers.

Additionally, you can use this plugin to create custom-designed email templates with a simple WYSIWYG editor.

Key Features of Mad Mimi plugin.

  • Allows creation of an unlimited number of autoresponders on your WordPress website.
  • Use custom fields to get more information about subscribers.
  • Supports Gmail, Hotmail, and Yahoo Mail for email delivery.
  • Create HTML-based email templates using a simple WYSIWYG editor.
  • View subscriber activity for each of your autoresponders.
  • Add subscribers from a CSV file using the Mad Mimis plugin manager.
  • The interface allows users to send test emails to check that their calendar works correctly before adding real subscribers.
  • Create one-time emails or recurring email campaigns.

7. Bloom Email Optin Plugin for WordPress.

Bloom Email Optin Plugin for WordPress

 Many email opt-in plugins for WordPress, but none as effective as Bloom. Developed by the team at Elegant Themes, Bloom is a powerful tool that allows you to collect email addresses from your website visitors and turn them into subscribers.

One of the things that makes Bloom so effective is its wide range of features. You can create opt-in forms on your screen, slide in from the side, or even appear after a set time.

You can also choose from various form fields, including text, checkboxes, and radio buttons. And if you want to add some extra flair to your forms, Bloom allows you to use custom CSS.

But the best part of Bloom is its integration with other WordPress plugins. You can create forms triggered by specific actions, such as clicking a button or adding a product to your cart.

You can also create conditions that appear only to specific visitors, such as returning customers or people who have already subscribed to your list.

Key features of Bloom:

  • Create opt-in forms that appear after a set amount of time.
  • Choose from various form fields, including text, checkboxes, and radio buttons.
  • Integrate with other WordPress plugins to create triggered or targeted forms.

What is email marketing?

Email marketing is the process of sending targeted messages to customers through email. Email marketing campaigns gather feedback, advertise a product launch, or promote your brand.

When created correctly, email campaigns can generate substantial revenue for a company. Email marketing statistics show that marketers who send targeted content to their audience right when needed receive the best results from these forms of direct communication.

Email is a direct line of communication with your customers. It can also be used to communicate with current or potential employees, which is still one of the best ways to build a relationship with a customer.

Types of Email Marketing Campaigns.

There are many different types of email marketing campaigns that you can run, and each type has its advantages and disadvantages. The most common types of email marketing campaigns are:

1. Announcement Campaigns.

Announcement campaigns are designed to announce a new product or service or a change in your business. They generate interest in your new product or service and help you build excitement among your customers.

2. Contest Campaigns.

Contest campaigns are designed to generate leads and loyalty among your customer base. They offer customers the chance to win prizes by participating in a contest and can be a great way to increase engagement with your brand.

3. Customer Retention Campaigns.

Customer retention campaigns are designed to keep your customers engaged with your business. They offer customers special discounts, or other incentives, to encourage them to remain loyal to your brand.

4. Engagement Campaigns.

Engagement campaigns are designed to connect your brand with your customers. They typically involve content designed to entertain or educate customers and can be a great way to increase customer loyalty.

5. Fundraising Campaigns.

Fundraising campaigns are designed to generate donations from customers for a good cause. They can be used to raise money for charity or a business that needs financial support.

6. New Product Launch Campaigns.

New product launch campaigns create excitement around your new product or service. They typically involve emails intended to tease the product and can be a great way to increase your new product sales.

7. Newsletters Campaigns.

Newsletter campaigns are designed to keep your customers up to date on your business’s latest news and events.

They typically involve emails sent regularly and can be a great way to keep your customers informed about what is happening in your business.

Why is Email Marketing important?

You may wonder why email marketing is such an essential tool for your business. After all, you can post updates on social media.

Well, it’s not that simple. You need email marketing to reach your target audience and make the most of your advertising efforts. Here are just a few reasons why:

  • Email Marketing Gets Your Message in Front of More People: According to stats from Campaigner, email has an open rate of about 20-30%, instead of about 2-3% for Facebook posts.
  • Build relationships with customers and keep them updated on new products or services.
  • Target a specific audience, which increases their chances of responding to your message.
  • It’s an affordable way to reach many people.
  • Increase brand awareness and loyalty among customers.
  • Email campaigns allow you to track customer behavior, which can help you improve your marketing strategies.
  • Effectively promotes content and drives traffic to your website or blog.
  • An email is a more personal way to reach customers than other forms of marketing, such as search engine marketing or social media marketing.

How to Create Email Campaigns

Creating email campaigns can be a great way to connect with your customers and promote your products or services.

However, developing effective email campaigns can be difficult. Here are some tips for creating successful email campaigns:

1. Plan Your Campaign

Before you start writing your email campaign, you need to plan it out. Decide what you want to say, and figure out your campaign’s goal.

2. Write a Compelling Subject Line

The subject line is the first thing your customers will see, so make sure it’s catchy and compelling. You want to convince your customers to open the email.

3. Keep it Short and Sweet.

Your customers are likelier to read an email if it’s short and to the point. Try to keep your emails under 500 words.

4. Use Images Sparingly

Images can be a great way to catch your customers’ attention, but too many can make your email look cluttered and overwhelming. Try to use images sparingly, and only if they support your message.

5. Send it at the Right Time.

Timing is essential when it comes to email marketing. You want to send your emails at a time when your customers will be most likely to read them.

Consider your target audience and what time of day they will most likely be checking their email.

6. Test, Test, Test

Before you send your email campaign, make sure to test it out. Send it to a small group of people and see how they respond. Make sure everything looks good and the links are working correctly.

7. Follow Up

If someone doesn’t open your email, don’t give up. Try to contact them again using a different method, such as social media or phone.

Creating email campaigns can be a great way to connect with your customers and promote your products or services. However, developing effective email campaigns can be difficult. Here are some tips for creating successful email campaigns:

Best Practices for Email Marketing

  • Email is an essential part of your overall social media strategy; Email allows you to engage regularly with your subscribers, which builds trust and loyalty.
  • Personalized messages are more effective than generic messages; When sending an email, it is essential to make it as personal as possible.
  • Be consistent with your email’s tone; customers prefer different communication styles, so it’s essential to be aware of what your subscribers want to see in their inboxes.
  • Add a call-to-action to your emails; A call-to-action is a clear message that tells subscribers what they should do next.
  • Include compelling content in your email messages; Email campaigns should not consist of just an image and a link but helpful information about the offered product or service.
  • Avoid sending too many emails; Customers who receive multiple promotional emails from your business can become annoyed or frustrated and unsubscribe from your email list.
  • Monitor the performance of each email campaign; Email campaigns should be monitored for click-through rates, open rates, and engagement levels to see what works and doesn’t work in terms of customer interests.
  • Avoid spam filters; Double check that your subscriber email addresses are correct and follow email best practices to reduce spam filter risks, such as making the From section relevant and including a clear subject line.
  • Include an opt-in form on your website; Your customers need to subscribe for you to send them email campaigns, so ensure that you have an opt-in form on your website.

Email marketing tools for WordPress FAQ

What is email marketing?

Email marketing is a form of direct marketing in which businesses and organizations send emails to their current and potential customers.

Email marketing aims to generate sales for companies by informing customers about products or services and encouraging them to purchase.

What software is used for email marketing?

Email marketing can be done through email management systems such as Constant Contact, Aweber, Getresponse, and MailChimp, which allows users to create and send beautiful email campaigns using WordPress or other CMSs or custom email marketing software.

How do I add an opt-in form on my website for subscribers?

You can add an opt-in form to your website by adding the HTML code provided on the tool you choose to use for collecting subscribers. The HTML code usually generates a simple email address, opt-in checkbox, and submit button.

Is it essential to monitor the performance of each email campaign?

Yes. It is vital to track how often your subscribers open an email, click on links included in the message, share the news through social media or other means, unsubscribe from email lists, or complain about receiving spam emails.

Email marketing tools will typically provide reporting features to help you understand which techniques effectively entice customers to become leads for your business.

Can I use WordPress to create beautiful newsletters?

Yes. Many tools allow users to take their existing WordPress content and create beautiful newsletters using list management tools such MailChimp or Aweber, among many others.

These tools often convert your WordPress site into an email subscription platform and drive traffic to your website. Some examples of these tools are MailPoet Newsletters, Jetpack Email Sign Up, WPForms Lite, Tarsuo Suite Email Capture & Autoresponder with Landing Page Creator.

Wrap up.

Email marketing is an essential tool for any business and can be especially useful for companies that use WordPress as their content management system (CMS).

In this article, we have provided a list of email marketing tools compatible with WordPress.

These tools will help you collect subscriber email addresses, create beautiful email newsletters, and track the performance of your email campaigns. We hope you find these tools helpful in growing your business.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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