9 Best PRM Tools For Businesses in 2022

9 Best PRM Tools For Businesses in 2022

Looking for the best PRM tools to help grow your business? If so, you’ve come to the right place.

The PRM landscape constantly evolves, and businesses must stay ahead of the curve to maintain a competitive edge.
A business’s success depends on its ability to get creative with partnerships;

However, it can be difficult to figure out which PRM tools will best help accomplish what you want without having the technical skills or expertise needed to set up new systems within your company.

Luckily there are plenty of options available, including simple contact management solutions through full-fledged CRMs that make managing relationships easier than ever!

These cloud-based applications allow businesses to keep track of their interactions with customers and partners, store important data, and automate tasks– all without ever having to leave the office!

Before we get into the best PRM tools, let’s look at PRM and what it can do for your business.

What is a PRM tool?

PRM(Partner Relationship Management) tools describe businesses’ software and process to manage their partners’ relationships.

PRM tools can automate and streamline partner onboarding processes, communication, collaboration between partners and company staff, partner performance tracking and management, and the distribution of marketing and sales materials.

Many PRM solutions also include features that allow partners to self-manage their accounts and interactions with the partnership managers.

PRM software can be a precious asset for companies that rely on partner networks to drive revenue and grow their business.

What are the best PRM tools?

The following are our picks of the best PRM tools you should consider for your business.

1. Partnerstack.


Partnerstack is the leading provider of PRM (Partnership Relationship Management) software. The cloud-based platform enables you to manage partnerships more effectively and efficiently, improving communication and collaboration between partners. 

Partnerstack is used by some of the world’s largest businesses, including Coca-Cola, Ford, Samsung, and Adidas.

By automating the critical processes of partner onboarding, communication, performance tracking, and payments, Partnerstack helps save time and resources while improving the quality of partnerships.

The Partnerstack platform provides partners with a clear overview of their performance, goals, and progress, identifying areas they need to improve and making it easier to track their overall success.

Additionally, the platform includes a partner enablement portal that provides training and support to help partners maximize their use of the software.

Key features:

  • Marketplace: The Marketplace is a one-stop-shop for all your partner’s needs. From finding new partners to managing existing ones, the marketplace makes it easy to find the right partners for your business.
  • Customizable: Customization allows you to add or remove features, modify your workflow, and create templates.
  • Great experience: The platform is intuitive and easy to use, with many helpful features for partners to get up and run quickly.
  • Resource centre: From user guides and tutorials to case studies and white papers, the Resource Center has everything you need to make the most of Partnerstack.
  • Adaptable platform: As your partnership needs evolve, the platform can be easily modified to meet your changing requirements.


  • Easily manage partnerships.
  • Improves partner communication and collaboration.
  • Saves time and resources.
  • Great user experience.
  • Intuitive and easy to use.
  • Wide range of features.


PartnerStack offers a variety of pricing plans, depending on the number of applications and users.

  • Contact PartnerStack to obtain current pricing.

2. Zift solutions PRM.

Zift solutions PRM

Zift Solutions is a cloud-based PRM (Product Relationship Management) software that helps businesses manage and nurture partner relationships.

Their services include managing and tracking products and collaborating with teams and partners.

The PRM software helps automate and align marketing, sales, and operational processes, allowing you to boost productivity and profitability for channel programs.

Zift offers ZiftONE, an all-in-one solution that brings together marketing, sales, and operations under one roof. This helps manage and track products more efficiently and collaborate with teams and partners more effectively.

Key features:

  • Marketing material bank: Get access to marketing materials like product brochures, datasheets, and other marketing collateral.
  • Content management: You can create, edit, and approve marketing content.
  • Campaign execution: The platform also provides email marketing, search marketing, and social media management tools.
  • Campaign and partner performance reports: You get detailed reports on the performance of both individual campaigns and partners, allowing you to track marketing efforts’ effectiveness.
  • Partner engagement: Partner engagement features help businesses keep tabs on how well they engage with their partners.


  • Easy and influential marketing platform.
  • User-friendly platform.
  • Excellent support.
  • Group and user management.
  • Web syndication and microsite management.


  • Contact Zift Solutions to obtain current pricing.

3. Impact partnership cloud.

Impact partnership cloud

Impact partnership cloud is a revolutionary new way for businesses to manage their partnerships.

It provides a single, cloud-based platform where you can track and manage partnerships, making it easy to find the right partners, keep track of partner performance, and quickly resolve any issues.

The PRM platform supports all types of partnerships, from simple to complex. 

It can handle any type of partnership agreement and make it easy to keep track of all the details involved. This ensures businesses can find the right partners for their needs and that their partnerships are always running smoothly.

Additionally, the Impact partnership cloud automates every part of the partnership process, including creating and managing partner profiles, tracking performance metrics, and resolving issues. 

Key features:

  • Referral management: keep track of all your referrals in one place, and see which ones are performing the best.
  • Performance reports: Get detailed reports on your partners’ performance, so you can constantly improve your partnership strategy.
  • Partner rewarding program: keep your partners engaged by offering them rewards for their performance.
  • Tracking & monitoring communications: stay up-to-date on all the conversations between you and your partners.
  • Protect monitor: keep an eye on your partners’ activity and ensure that they’re always following your guidelines.


  • Easy to use, even for businesses with no prior experience managing partnerships.
  • Cloud-based, so all of your partnership data is stored in the cloud.
  • Automates partnership process from creating partner profiles to tracking performance metrics.
  • Easy to share data on your company’s product details, recent catalogs, and offers with your partners.


  • Contact impact.com to obtain current pricing.

4. Salesforce PRM.

Salesforce PRM

Salesforce PRM  helps sales teams manage their partners more effectively and efficiently.

It provides a central place for partners to access information, resources, and support and makes it easier for sales teams to track partner performance and manage partner relationships. 

The platform offers four primary modules: 

  • Chatter
  • Service Cloud
  • Marketing Cloud
  • And Sales Cloud

With Salesforce, you can recommend content to your partners based on their interactions and activities, which allows you to keep your partners informed of the latest information and resources, so they can act quickly to improve partner relationships.

Salesforce PRM’s echo system provides AI-generated personalized connections to help you connect with the right partners.

Key features:

  • Channel marketing automation: Sales reps can easily create, manage, and execute marketing campaigns through channels such as email, social media, and paid advertising.
  • Workflow management: Reps can automate their sales processes using workflows triggered by specific events or milestones.
  • Performance metrics: You can track partner performance with the number of deals closed, win rate, and average deal size.
  • Compliance management: The compliance module helps sales reps stay compliant with corporate policies and regulations.
  • Collaboration tools: The PRM platform includes chat, file sharing, and video conferencing tools that allow sales reps to collaborate with their team members and partners. 


  • Salesforce is a widely used CRM system with robust features.
  • Business plans are customizable and can be tailored to meet the needs of any company.
  • Deal registration allows businesses to track opportunities and receive alerts when competitors try to poach one of their deals.
  • Lead sharing makes it easy for sales teams to collaborate and provides visibility into who is working on what deals.
  • The partner portal enables partners to access partner-specific information, including deal registration status, leads, and opportunities.


  • Salesforce PRM is available for $25/member /month

5. Crossbeam Partner Cloud.

Crossbeam Partner Cloud

The Crossbeam Partner Cloud is a new way of managing partners.

It’s not just about providing better tools for working with your partners; it’s also about making sure that as you grow, so do they. 

That means giving them the proper training and support to take on more responsibility without risking their success or yours.

Crossbeam makes it easy to find and connect with the companies in your partner ecosystem. In just a few clicks, you can start building powerful new partnerships that will help you grow your business.

Once you’ve connected with a partner, you can start account mapping to get updates on overlapping customers, shared pipelines, etc.

You can also see how well your partners are doing to identify and capitalize on the most successful partnerships, so there’s no limit to how big your partner ecosystem can get.

With Crossbeam, you can communicate and organize your efforts using Slack, Salesforce, and the tools you already use every day. That means you can keep working the way you always have while getting the benefits of a new, better way of managing partners.

Key features:

  • Content management system: Easily create and manage content across all of your channels, including websites, social media, and email marketing.
  • Partner onboarding: Streamline bringing new partners on board, from registration to quickly running them up and running.
  • Reporting tools: Get a holistic view of your partner ecosystem, including account overlap, shared pipeline, etc.
  • Salesforce integration: Keep your sales process tightly integrated with your partner management process.
  • Easy Workflow: Automate the tasks and processes that keep your partnerships running smoothly.


  • Powerful content mapping features.
  • Fantastic PRM for deal acceleration.
  • More partner-influenced pipelines.
  • Dynamic account mapping with governance.
  • User-friendly platform.


  • Contact Crossbeam to obtain current pricing.

6. Magentrix PRM.

Magentrix PRM

If you’re looking for a comprehensive, cloud-based Partner Relationship Management (PRM) platform, Magentrix PRM is the answer. 

Designed to provide a comprehensive, streamlined solution for automating partner management processes, Magentrix PRM is ideal for businesses of all sizes.

Magentrix can be customized to look and feel like your own brand to maintain a unified front across all partner communications.

And with online reporting and analytics capabilities, you’ll have instant access to key performance indicators (KPIs) that will help you track and measure your success in real-time.

You can also control access to standard and custom files, document sharing, and eLearning with Magentrix.

Key features:

  • Branded channel partner portal: Create a branded channel partner portal that reflects your company’s image and branding to help you maintain a consistent look and feel across all communications with your partners.
  • Partner leads and opportunities: Magentrix offers a complete suite of tools for managing partner leads and opportunities.
  • Partner onboarding: With automated processes and wizards, you can get new partners up and running quickly and easily.
  • Partner support: With these tools, you’ll be able to track and resolve partner issues quickly and easily.
  • File and document sharing: With these options, share the files and documents your partners need when they need them.


  • Content management to have all your content in one place.
  • Marketplace to list and sell your products
  • Content management to stay organized
  • Lead distribution and management to make sure your partners are getting the leads they need
  • Deal registration and management keep track of which deals are registered and who gets the credit.


  • Contact Magentrix for a free trial.

7. Partnerize PRM.

Partnerize PRM

Partnerize is a PRM (partner relation management) tool that helps businesses manage and optimize their partnerships.

It allows you to track and monitor partner performance, communication, and collaboration. Partnerize also provides resources for developing successful partnerships, such as training modules, best practices guides, and templates.

You can use the platform to automatically identify partners that are a good fit for your business.

It analyzes data from social media, blogs, and other sources to help you identify the high-performance partnerships available for growth and expansion.

The PRM platform allows you to manage partnerships with a scalable and flexible tracking infrastructure to keep track of partner performance, communication, and collaborations.

In addition, Partnerize provides resources to help businesses communicate, collaborate, and commission flexibility that drives success.

Key features:

  • Channel marketing automation: Automates the process of adding new partners and helps you keep track of their performance.
  • Deal management: Helps manage and keep track of all the details associated with your partnerships.
  • Partner onboarding: Sales reps can quickly get new partners up-to-speed on your products and services.
  • Partner portal: Offers a central location for all your partner communications.
  • Performance metrics: Enables you to track the progress of your partnerships and identify areas for improvement.


  • It lets you quickly find the information you need on partners, deals, and communications
  • 24/7 live support to give you help when you need it
  • Integrates with your other business tools
  • The ease of building resource pages makes it easy to create training modules, best practices guides, and templates
  • Supports multiple languages.


The cost of Partnerize PRM depends on the number of users and the features required.

  • Contact Partnerize to obtain current pricing.

8. Impartner PRM.

Impartner PRM

Impartner PRM helps businesses manage and optimize their partner relationships to increase revenue and drive growth.

It is the world’s first cloud-based Partner Relationship Management (PRM) solution that delivers a comprehensive set of capabilities to help you automate and manage all aspects of your partner ecosystem.

With Impartner PRM, you can reduce the time and cost of partner onboarding, improve partner communication and collaboration, and boost partner sales and marketing effectiveness.

Impartner’s simple, 3-step Velocit process helps onboard the solution in as few as 14 Days.

The process automates and accelerates the entire partner onboarding process, including the configuration of partner profiles, the import of partner contact data, and the setup of automated workflows.

Once Velocity is activated, partners can immediately log in and begin using the platform.

Impartner integrates seamlessly with any major CRM and third-party applications and legacy systems.

Key features:

  • Sales enablement modules: Impartner PRM offers a comprehensive set of sales enablement modules to help organizations automate and manage all aspects of their partner-sales process.
  • Partner profile management: You can easily create, manage, and update partner profiles, including contact information, company information, and product and service offerings.
  • Lead routing and management: Partners can easily submit leads and automatically rout them to the appropriate sales representative. 
  • Opportunity management: Create, track, and close opportunities with customers. Opportunities are linked to leads, and all related information is tracked in a single place.
  • Sales forecasting and reporting: Track sales pipeline activity and forecast future sales.
  • Partner marketing modules: Automate and manage all aspects of their partner marketing programs.
  • Solutions marketplace: The solutions marketplace allows partners to easily find and purchase the products and services they need from a single location.


  • Multi-language support.
  • Advanced document management.
  • Social media presence.
  • Automated partner tracking.
  • Channel intel.


  • Impartner platform pricing starters at $2000.

9. Allbound PRM.

Allbound PRM

The Allbound Partner Relationship Management (Allbound PRM) platform helps you manage partner relationships with a straightforward dashboard and reporting tool to focus on doing what you do best.

With Allbound PRM, you can easily manage all of your partners, including their contact information, activities, and commissions.

Allbound PRM also offers automated partner onboarding to get new partners up and running quickly and easily.

Additionally, Allbound gives partners the ability to efficiently and independently function within the system without relying on someone else to do it for them.

Key features:

  • Partner portal: Partners can manage their information and activities.
  • Content library: Includes various materials that partners can use to learn about the system and how to best use it.
  • Partner onboarding: Offers automated partner onboarding to get new partners up and running quickly and easily.
  • Channel insights: This allows businesses to see how their partners are performing.
  • Deal registration: Allbound PRM offers a deal registration system to help businesses track and manage partner deals.


  • Offers a variety of features.
  • Integrates with a variety of other software systems.
  • PRM system offers support for different channels.
  • Offers training modules for partners.
  • Gamification features help partners learn the system.


Allbound has three quote-based pricing plans: Standard, Growth, and Premium.

  • Contact Allbound PRM to obtain current pricing

Which are the functionalities of PRM tools?

When looking for a PRM tool, the most important thing to consider is what features are important to your business.

Every business is different and will have different needs, so it is essential to find a tool with the features you need. Here are some of the crucial features to look for:

Ease of use.

The PRM tool you choose should be easy to use. It should have a user-friendly interface that is easy to navigate. The last thing you want is a tool that is so complicated that it takes forever to learn how to use it.


A flexible PRM tool is essential because it should be able to adapt to the changing needs of your business. You don’t want an inflexible tool that won’t grow with your business.


An idea PRM tool will integrate with the other software, such as your CRM (Customer Relationship Management) tool, to make it easier to manage your customer relationships and keep track of all the information in one place.


Reporting is critical because it allows you to see how your PRM tool performs. Ensure the PRM tool you choose has good reporting features to give you the information you need to improve your product relationships.


As your business grows, you will need a PRM tool to scale with you. Make sure the PRM software you choose can handle an increase in relationships as your business grows.


Find a PRM platform that offers good customer support. You want to get help when you need it and not wait forever for a response.


Of course, you will need to consider the price when looking for a PRM tool. Make sure it’s affordable and has the features you need.

These are just some things to consider when looking for a PRM tool. Every company is different, so it is vital to find the right tool.

Take your time and find the PRM tool with the features you need to manage your customer relationships successfully.

Best PRM tools FAQs.

What is Partner Management software?

Partner Relationship Management software helps companies manage their partner relationships. It provides a central place to store all of the information about your partners, such as contact information, purchase history, and communication history.

What are the benefits of using PRM tools?

Using a PRM tool has many benefits, such as improved customer relationships, better customer retention, and increased sales. A PRM tool can also help you save time by automating lead tracking and commission calculation tasks.

How much does a PRM tool cost?

PRM tools are typically priced on a subscription basis, starting at $99 per month for the basic edition and $499 per month for the enterprise edition. Some providers also offer a free trial period.

Is there a free PRM tool?

Some free PRM tools are available, such as Elioplus PRM. However, these tools usually have limited features and may not suit businesses with more complex needs.

PRM tools conclusion.

No matter what size your business is, you need a PRM tool to help manage your Partner Relationships. The best PRM tool for you will depend on your specific needs, so take your time and find the right tool.

With the right PRM tools, you can improve your Partner relationships, increase sales, and save time.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

Table of Contents

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *